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Enter the brand’s world on a phone.
BRAND ACTIVATIONS / FESTICO
Make the brand experience count.
See how people engage.
Festico adds a digital journey to physical brand activations. People discover, interact and progress on site; your team sees which moments sparked participation.
01 / THE JOURNEY
Give people a reason to take part.
The physical experience stays centre stage. Festico connects its moments in a journey shaped around the brand’s objective and the setting.
Participate
Explore a product, answer a quiz or take part in an activity.
Validate
Confirm an interaction through staff validation, QR codes or automatic digital validation.
Progress
See completed steps, points and relevant rewards.
02 / USE CASES
Interactive brand activations, shaped around the setting.
For brands and agencies, Festico adds a digital engagement layer to a physical activation. Gamification — steps, points and rewards — supports the brand experience and the objectives agreed together.
Product launch
Connect discovery, a guided trial, a quiz and a UGC activation in one journey. Participants explore the product while your team identifies the interactions completed.
Stand & pop-up
Give on-site moments a connected journey. Staff validation, QR codes or automatic digital validation can confirm a step before participants progress towards a reward.
Roadshow & tour
Shape a journey around your activation’s stops. Define the experiences, validation rules and indicators to observe for each deployment.
03 / DEPLOYMENT
From activation brief to experience report.
Your team leads the physical experience. Festico helps shape and configure the digital journey that complements it.
- 01
Define the objective
Product discovery, participation or qualified enquiries: together, we clarify the goal, setting, moments to connect and useful indicators.
- 02
Configure the journey
The Festico team configures branding, experiences, validation, points and rewards in AdArena, its operational tool.
- 03
Prepare & learn
The journey and validation steps are tested before deployment. Afterwards, available data informs the experience report and recommendations.
04 / MEASUREMENT
Go beyond attendance.
Structure on-site interactions and understand which steps attract, engage and move participants forward. Any information collected remains subject to applicable consent.
01Participation
How many participants start and complete the experiences offered?
02Journey
Which steps are validated, points awarded and rewards redeemed?
03Insights
What can observed interactions teach us for the next activation?
THE DELIVERABLE
A report to inform what comes next.
The Executive Experience Report brings together a participation summary, experience performance, rewards, available audience data, learnings and recommendations. Its contents depend on the mechanics deployed and the data actually collected.
RESOURCES / GUIDE
Which metrics matter for your activation?
Separate participation, validated interactions and completion to build a useful report.
Read the measurement guide ↗05 / YOUR QUESTIONS
Plan your brand activation.
What is an interactive brand activation with Festico?
It is a physical experience enriched by a digital journey: discover the brand, take part in activities, validate steps and progress towards rewards. Festico connects these moments to make participation measurable.
Is Festico an event agency?
Festico is a Physical Experience Engagement Platform. It complements the activation designed by the brand, agency or operator; the Festico team configures the digital journey and supports deployment.
Do participants need to download an app?
The participant journey opens in the phone’s browser. Verification and validation steps are adapted to the experiences and rewards offered.
How are on-site interactions validated?
Depending on the activity, Festico supports staff validation, QR codes or automatic digital validation. The mechanics and conditions are defined before the activation to match the intended interaction.
Which indicators can we measure?
Depending on the setup: participation, experiences started or completed, validation, points and rewards redeemed. Audience data or enquiries can inform the analysis when included in the journey and collected under the applicable conditions.
Can we collect contact requests?
Yes, a form can be included in the journey when it supports the objective. The information requested, its use and necessary consent are defined for the activation. Participation does not automatically mean agreeing to receive marketing.
How do we prepare a first activation?
Share the setting, location, audience, proposed dates and brand objective. A demo helps define the experiences, validation, rewards and reporting before agreeing the deployment scope.
06 / NEXT STEP
Let’s shape your next activation.
Tell us about the setting, audience and what you want to learn or improve. We’ll show you how Festico can fit your activation.
Request a demo ↗