Discover
Explore the activities and experiences offered on a phone.
EVENTS & FESTIVALS / FESTICO
An event to experience.
A journey that connects its moments.
Festico adds a mobile engagement journey to events and festivals. Connect activities, partner experiences and rewards to engage participants and understand what happens on site.
01 / THE PARTICIPANT JOURNEY
From discovery to rewards.
The festival remains the main experience. Festico gives participants a connected journey between the spaces, activities and encounters offered by the organiser.
Participate
Experience an on-site moment, meet a brand or take a quiz.
Validate & progress
Confirm an interaction through the defined mechanic and see points earned.
Choose a reward
Use points for available rewards or access a prize draw under the agreed rules.
02 / THE PARTNERS
A partner presence that invites participation.
For an organiser, engagement also happens through partner experiences. Festico can bring them into the journey and help teams observe the interactions associated with them.
Meet the brand
A stand visit, guided trial, quiz or a UGC activation (a photo and social share to earn points) gives a concrete purpose to the encounter between a participant and a partner.
Connect experiences
A partner activity or experience can join the journey, with staff validation, QR codes or automatic digital validation depending on the mechanic.
Build partner value
Sponsored experiences open monetisation opportunities. Their scope, reward funding and any revenue-sharing arrangements are defined for the deployment.
03 / DEPLOYMENT
A journey prepared with your teams.
Festico complements your event setup. The Festico team configures the journey in AdArena and prepares validation mechanics with the relevant teams.
- 01
Define the event
Identify the spaces, activities, partners, objectives and proposed rewards.
- 02
Configure & test
Define branding, experiences, points and validation rules. Test the participant journey and validation steps before opening.
- 03
Support participation
Participants follow the mobile journey. The Staff Platform lets authorised teams validate the intended on-site interactions.
04 / MEASUREMENT
Understand participation beyond attendance.
Indicators depend on the journey deployed and the data actually collected. They help teams analyse the event and prepare future partner discussions.
01Participation
Experiences started or completed and interactions validated.
02Partners
Interactions associated with the partner experiences included in the deployment.
03Rewards
Points awarded, rewards redeemed and entries into the prize draws offered.
THE DELIVERABLE
The Executive Experience Report.
A report brings together the participation summary, experience performance, rewards, available audience data, learnings and recommendations. Data collection and use remain subject to applicable conditions and consent.
RESOURCES / GUIDE
Connect experiences and partners.
A guide to designing attendee journeys, preparing validation and measuring participation.
Read the event engagement guide ↗05 / YOUR QUESTIONS
Plan your event with Festico.
Which events can use Festico?
The journey can be adapted to a festival, a brand event or a gathering with several activities and partners. The scope depends on the interactions to connect and the on-site organisation.
Does Festico replace ticketing?
No. Ticketing is outside Festico’s current scope. The platform enriches participation in physical experiences; it does not sell event tickets.
Do participants need to download an app?
The participant journey opens in the phone’s browser. Verification steps are adapted to the experiences and rewards offered.
How are on-site activities validated?
Mechanics are defined before the event: staff validation, QR codes or automatic digital validation depending on the activity.
Which rewards can we offer?
The setup can include instant rewards and prize draws. Reward types, availability, points required and eligibility rules are defined for the event.
How can Festico contribute to monetisation?
Sponsored experiences can be offered to partners within the journey. Commercial terms, budgets and any revenue-sharing arrangements are agreed with the relevant parties. Revenue is not guaranteed.
What information is delivered after the event?
The report presents available participation, experience and reward results, followed by learnings and recommendations. It does not assume sales or return on investment that have not been measured.
06 / NEXT STEP
Let’s explore your next event.
Tell us about the format, location, dates, audience and proposed partners. A demo will help define an initial journey and its objectives.
Request a demo ↗