Discover
Open the mobile journey and find featured products or spaces.
RETAIL / FESTICO
Make the store an experience.
Make every interaction count.
Festico connects product discovery, in-store experiences and rewards in a mobile journey. Retailers and partner brands can invite visitors to participate and better understand their engagement.
01 / THE IN-STORE JOURNEY
From discovery to participation.
The store remains the heart of the experience. Festico invites visitors to explore a selection, participate in on-site interactions and progress through a journey designed with the retailer.
Explore
Learn about an offer, take a quiz or enjoy an in-store experience.
Validate & progress
Confirm an interaction with staff, a QR code or automatically according to the defined mechanic, then earn points.
Enjoy rewards
Use points for available rewards under the rules of the activation.
02 / RETAILERS & BRANDS
A journey for the retailer and its partners.
The journey can feature a product range, a launch or a partner brand campaign inside the store while fitting naturally into the shopping experience.
Feature an offer
Connect a product, aisle or space to an interaction visitors can discover on site.
Invite participation
A quiz, demonstration or UGC activation with a photo and social share can complement discovery, depending on the campaign.
Connect partners
Partner brands can contribute experiences to the journey. Scope and commercial terms are agreed with the retailer.
03 / DEPLOYMENT
Designed around the store.
The Festico team prepares the journey with the retailer and relevant brands, taking account of spaces, teams and participation conditions.
- 01
Define the activation
Identify stores, featured products or spaces, partners and participation objectives.
- 02
Configure & test
Prepare experiences, points, rewards and validation rules, then test the journey before launch.
- 03
Support on site
Visitors follow the journey in a mobile browser; authorised teams validate the intended interactions when staff validation is needed.
04 / MEASUREMENT
Understand what happens in store.
Available indicators depend on the interactions actually deployed and collected. They help teams understand participation without assuming unmeasured sales or commercial impact.
01Participation
Journeys started, experiences completed and validations recorded.
02Products & partners
Interactions linked to featured offers and partner experiences in the journey.
03Rewards
Points awarded and rewards redeemed under the agreed rules.
THE REPORT
Learnings for the next activation.
The report brings together available interactions, experiences and rewards to help teams refine future activations. Data collection and use remain subject to applicable conditions and consent.
05 / YOUR QUESTIONS
Plan an in-store journey.
Is the journey limited to one store?
The scope is defined for each activation: a pilot location or several stores may be considered, with shared rules or tailored experiences.
Do visitors need to download an app?
No. The participant journey opens in a phone browser.
How are interactions validated?
Validation can be handled by staff, QR code or automatically, depending on the activity and defined rules.
Can partner brands take part?
Yes. Partner brand experiences can be included under the framework agreed with the retailer.
Does Festico measure sales?
Measurement covers configured interactions and data actually available. Any link to sales should only be stated when dedicated measurement has been planned and verified.
06 / NEXT STEP
Let’s build your next in-store journey.
Tell us about your store network, featured spaces and prospective partners. We can define an initial experience and how to measure it.
Request a demo ↗